August 13, 2025 -
South Burlington - Vermont Federal Credit Union has once again been recognized for excellence in marketing and communications, earning multiple Diamond Awards from the Credit Union National Association (CUNA) Marketing & Business Development Council.
"It's an honor to be recognized for our marketing efforts,” Stated Peter Winch, Vice President of Marketing at Vermont Federal Credit Union. “I am very proud of our creative campaigns that showcase our Vermont roots and the unique selling points of Vermont Federal Credit Union.”
This year’s honors celebrate the impact and creativity behind Vermont Federal's Credit Card Balance Transfer campaign, 2023 Annual Report, and Rigorous Technology Business Member Spotlight.
- Complete Campaign - Balance Transfer (Category: Brand Awareness)
Vermont Federal launched a comprehensive, omni-channel Credit Card Balance Transfer Campaign that truly resonated with our community. Through approachable and authentic messaging, the campaign captured what it means to have a local credit union by your side as you navigate life in the Green Mountain State. - Rigorous Member Spotlight (Category: Video - Non-Commercial)
The video spotlight on Rigorous, a Vermont Federal business member, highlighted the power of local partnerships. The video brought viewers behind the scenes to learn how Vermont Federal's business banking team supports local businesses, providing support, tailored solutions, and guidance every step of the way. - 2024 Annual Report Design (Category: Annual Report)
The 2024 Annual Report wasn’t just a summary of numbers; it was a celebration of purpose, people, and progress. Designed with clarity and approachability in mind, the report showcased a year of member impact while staying true to our Vermont values.
About America’s Credit Unions:
America’s Credit Unions serves as the unified voice for not-for-profit Credit Unions and their 140 million members across the nation, offering advocacy, resources, and services to support and empower Credit Unions and the communities they serve. For more information, visit AmericasCreditUnions.org.
About CUNA councils:
CUNA Councils, a collaborative community of Credit Union leaders, fosters professional development through peer interaction, new ideas, and innovation. With eight Councils comprising over 8,500 Credit Union professionals, they advocate for the overall success of the credit union movement. For more information, visit https://www.americascreditunions.org/councils/
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For media inquiries, please contact:
Peter Winch
Vice President of Marketing
pwinch@vermontfederal.org
(802) 923 - 1312
