News, Events & Promotions

Vermont Federal Credit Union Welcomes New Director Of Marketing

peter-winch-headshotPeter Winch joins the Credit Union with over twenty years of marketing and
advertising experience, having led the development of award-winning campaigns for
clients such as ExxonMobil, Titleist golf, Keurig Green Mountain,, Silk
Soymilk, Goodyear Tire, and many others. Winch has held account
management leadership positions at many prestigious advertising agencies including
MullenLowe, Arnold Worldwide, Conover Tuttle Pace, and Match Marketing Group.
Prior to joining the Credit Union, Winch acted as an independent marketing consultant,
with a focus on banking and financial institution marketing.

“We are very pleased to welcome Peter to the team,” said Jean Giard, President
and CEO of Vermont Federal Credit Union. “Peter brings with him a wealth of
experience, and we are excited to leverage his expertise in branding, consumer
advertising, marketing and sales to elevate the Credit Union’s market position and

Vermont Federal is a $550 million-plus financial institution, with six locations
currently serving over 40,000 members. Members are part of a cooperative, meaning
they share ownership in the Credit Union and elect a volunteer board of directors.
Vermont Federal Credit Union provides membership to anyone who lives, works,
worships or attends school in Addison, Caledonia, Chittenden, Franklin, Grand Isle,
Lamoille, Orange, Orleans, or Washington Counties in Vermont. Vermont Federal Credit
Union is committed to providing support to the communities it serves and to make a
decided difference in the lives of its members and other Vermonters. For more
information about Vermont Federal Credit Union, call (888) 252-0202, visit, or find us on Facebook.
Pictured Above: Peter Winch (Vermont Federal Credit Union)